Why is this priced the way it is?

Most F1 hospitality providers charge for access, tables, and event logistics. They deliver the experience, but provide little visibility into what it achieved. We charge for Relationship Architecture. Before the event, we identify priority relationships, map guest dynamics, and design the room around your commercial objectives. During the event, trained Amber Hosts actively facilitate introductions, encourage meaningful conversations, and capture key signals. After the event, you receive a Relationship Report documenting who connected, what opportunities emerged, and what actions should happen next. Most sponsors spend USD$8 - 30M annually on sponsorship and hospitality. Our role is to help ensure that investment produces measurable relationship outcomes, not just memorable moments. The cost of our program is small compared to the cost of missed opportunities, unmanaged guest engagement, and hospitality spend that cannot be clearly justified internally. This is not event support. It's governance and accountability for a major relationship investment.

We already pay for hospitality. Why invest more?

You're spending heavily on F1 hospitality. You get nice dinners and handshakes. But you can't show your board what relationships actually advanced. We're not adding to hospitality spend. We're adding accountability to it. ASSESS shows what's broken. PROVE proves we can prevent wasted rooms on your guests. SCALE deploys it across your season - so every dollar spent produces documented outcomes, not invisible cost. That's the accountability you and your board actually needs.

What's not included in the pricing? Are there hidden costs?

No hidden costs. You approve one price, you pay that price. Included: Strategy, Room Design, Host training, Real-time coordination, Relationship Report, Follow-up recommendations. Not included: Venue, catering, guest travel (your responsibility). Optional add-on: If you want us to source tickets, paddock access, or specialty vendors, we charge 15% coordination fee on actual vendor costs - disclosed upfront before we source anything. Travel for our team is pass-through at cost (no markup). Bottom line: No surprises on your invoice.

What if we want to scale our engagement up or down?

No multi-year contracts. No penalties. You move through phases as confidence grows: Framework ($125.5K) identifies gaps → Diagnostic ($42.5K) proves it works → Race Week ($325K) deploys at scale. After Race Week, add secondary races or scale back based on your strategy. Most clients renew and expand after seeing documented relationship progression. You decide.

When should we start? Can we do this mid-season?

Yes. ASSESS takes 6–8 weeks, so you can start immediately and have a framework by mid-season. PROVE happens at the next race you host. Both feed into next season's Race Week planning. Most sponsors start the Framework within 30 days of deciding.

How is this structured to reduce risk?

Each phase is designed to prove the next. After ASSESS, you have a board-ready Framework - yours to keep and use however you choose. After PROVE, you've seen the methodology work on your actual guests. By Race Week, you're committing to something you've already validated. No surprises. No risk.

PROGRAMS & PRICING

Transparent pricing.
No surprises.

Whether you're assessing your hospitality strategy or orchestrating an entire race weekend, we have a solution built around your objectives.

CORPORATE HOSPITALITY

F1 SPONSORSHIP

CORPORATE HOSPITALITY

Three Phases.
Every Room Works.

ASSESS shows what's broken.
PROVE shows it works.
SCALE deploys it systematically.

Most clients move through all three.

PHASE 1

ASSESS
(THE ROOM AUDIT)

FOR CFO

You spent millions on client dinners last year. Can you name one deal it closed? One relationship it moved? You can't. The spend is documented. The results aren't. This audit fixes that - you get proof of what actually happened, and whether it's worth fixing.

Price

US$7,500

Duration

2 Weeks

FOR CMO

You host important events. You have no idea if they work. People leave, nothing happens. You can't tell leadership what the investment returned. This audit shows you exactly which relationships advanced, which stayed flat, and why.

WHAT IT DOES

✔

Look at one dinner you already hosted and tell you what it actually produced

✔

Rank every guest by whether they matter to your business

✔

Show you exactly where the money went without returning anything

✔

Audit what your team did after the event (versus what they think they did)

✔

Compare your outcomes against best-practice standards from 20 years of similar events

WHAT YOU GET

→

Relationship Ranking — Every guest sorted by business importance. You see who mattered and who was filler.

→

Where the Money Went — The specific conversations that should have happened and didn't. The important guests who left cold. Where you wasted the spend.

→

Follow-Up Audit — What your team actually did in the 30 days after. How many promised follow-ups happened? How many died?

→

Best-Practice Comparison — How your results stack against similar events we've run. What good looks like.

→

What to Fix — Specific changes needed. And an honest answer: is it worth fixing?

PHASE 2

PROVE
(RELATIONSHIP STRATEGY)

Base

US$10,000

Per Host

US$6,000

Duration

4-6 Weeks

Coordination Fee 15% vendor coordination fee on third-party costs

FOR CFO

The audit showed you the problem. Now you need to know: if we fix it, will it actually work? This answers that. One designed dinner. One trained person watching it. One written proof of what happened. Then you decide if you want to do this at scale.

FOR CMO

You need a dinner that actually produces results. Not just a nice evening - a room where the right conversations happen on purpose, where relationships actually shift, where you can prove to leadership something changed.

WHAT IT DOES

✔

Design the moment around what you actually need it to produce (not generic hospitality)

✔

Map every guest by relationship status and what moving them forward looks like

✔

Build a detailed plan for the evening (who sits where, which introductions happen first, what each one is meant to achieve)

✔

Deploy a trained host to watch the room and make the key introductions happen

✔

Capture what actually happened - in real time, not from memory weeks later

✔

Document the results within five days so momentum doesn't disappear

✔

Follow up 90 days later to see what actually moved

WHAT YOU GET

→

Pre-Event Strategy Session — 4 weeks of planning. We learn your actual goal. We map every guest. We build a Room Plan that sequences every important introduction.

→

Relationship Map — A document showing every guest sorted by: who they are, why they matter, and what moving them forward looks like.

→

Room Plan Document — Exactly what will happen: seating arrangement, introduction sequence, timing, key moments. Your trained host knows everyone before they arrive.

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Trained Host — One person in the room whose only job is to watch and orchestrate. They make introductions happen. They read the room while your team is in conversations. They notice what you can't.

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Real-Time Capture — During the dinner, the host documents what actually happened. Not guesses later. The actual truth of the evening.

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Relationship Report — Delivered within 5 days: who spoke to whom, what shifted, what should happen next, and which person on your team owns each follow-up.

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90-Day Review — We sit down with you three months later. Which deals moved? Which relationships need another push? Which went cold?

PHASE 3

SCALE
(ANNUAL PARTNERSHIP)

Price per Event

US$18,000

Duration

12 Months

Minimum Commitment: 10 events per year - 12 months

WHAT YOU ACTUALLY GET

→

Dedicated Account Lead — Same person manages your relationship all year. They know your business, your key guests, your goals. Strategy improves with every dinner because they're learning your patterns, not starting fresh each time.

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Locked-In Host — Your guests see the same person at every dinner. Trust builds. The host learns your relationship dynamics and can read the room faster. Consistency compounds.

→

Relationship Progression Tracking — After Event #1, you know what happened. After Event #8 you know who's advancing, who's stalled, who's gone cold, and why. That intelligence is invaluable.

→

Monthly Strategy Reviews — Not quarterly. Every 30 days, we review: which dinners moved deals? Which guests are responding? What should we do differently next month? Faster optimization.

→

Your Relationship Health Dashboard — A live document showing every key guest sorted by: advancing, flat, at-risk, closed. You see the full picture, not isolated snapshots.

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Direct Leadership Access — Monthly updates with Kevin (Founder/CXO) or Francis (Head of B2B Sales). Strategic partnership, not just service delivery.

→

Year-End Intelligence Report — A complete analysis: which dinner types produced outcomes, which guest segments responded, which moments drove deals, exact recommendations for next year's strategy.

THE REAL DIFFERENCE
One event proves the methodology works. A year of events with the same people watching proves exactly what works for your business - and gives you a playbook you can repeat forever.

F1 SPONSOR PROGRAM

Three Phases. Complete Protection.

ASSESS shows what's broken.
PROVE shows it works.
SCALE deploys it globally.

Most clients move through all three.

PHASE 1

ASSESS
(GOVERNANCE)

Price

US$125,500

Duration

6 - 8 Weeks

Build the measurement system your board needs.

FOR CFO

You approve $8–15M with zero measurement framework. You need defensible documentation for the board. You need a system that proves you're managing the investment actively, not leaving it to chance. This Governance Framework gives you both.

FOR CMO

You defend $3–5M in hospitality without a governance system. You need proof the program works. You need a framework your board understands. The Governance Framework becomes your board presentation.

WHAT IT DOES

✔

Audit your last 2 F1 race seasons end-to-end

✔

Map which relationships advanced, and which didn't

✔

Identify strategic gaps (what you can fix)

✔

Identify operational gaps (why DIY fails)

✔

Evaluate real-time orchestration capability

✔

Build measurement system for ongoing program tracking

✔

Assess CRM and follow-up infrastructure

✔

Define what good looks like, against best-practice operations

✔

Roadmap exactly what closing the gaps requires

WHAT YOU GET

→

Full season audit (last 2 races, structured findings)

→

Relationship progression map (who advanced, who didn't)

→

Gap analysis report (strategic + operational, specific)

→

Guest composition review (who was in the room and why)

→

Best-practice comparison (based on 20 years of Amber operations)

→

Implementation roadmap (what's needed to close gaps)

→

Documented measurement system

→

30–40 page Governance Framework document (board-ready)

→

60-minute executive debrief with your leadership team

WHAT'S INCLUDED

Pre-Work (Weeks 1–2)

Stakeholder interviews with your sponsorship, commercial, and marketing leads. Review of past season guest lists, Room Plans (if any), follow-up records, and CRM data. We identify what you have and what's missing.

Deliverable (Weeks 7–8)

30–40 page Governance Framework document. Includes full audit findings, gap analysis, documented measurement system, and implementation roadmap. Formatted for board presentation. Delivered with a 60-minute executive debrief.

Analysis (Weeks 3–6)

Structured audit of last 2 race seasons. Relationship progression mapping, guest composition review, gap identification, and comparison against best-practice operations. This is where we find what's actually broken.

Next Steps

The audit identifies operational gaps that require trained capability to close. Most sponsors move to the Diagnostic phase to see the methodology in action before committing to full Race Week orchestration. You decide what's right for your organisation.

This is not an audit of what you did wrong. It's a framework of how to prove what you're doing right.

Next Step

Option 1: Implement internally (you own it)
Option 2: See it work first → PROVE (Diagnostic Phase)
Option 3: Go straight to Race Week

60% choose Option 2

PHASE 2

PROVE
(DIAGNOSTIC)

Proof on your actual guests in 4 - 6 weeks

FOR CFO

Prove the methodology works on your actual guests before committing $325K

Price

US$48,500

Duration

4 - 6 Weeks

Access Coordination Fee 15% vendor coordination fee on third-party costs

FOR CMO

See the methodology work on your guests before full commitment.

WHAT IT DOES

✔

Design the evening around your commercial objectives

✔

Map your guest list by relationship priority and intent

✔

Build a Room Plan (seating, flow, key moments, timing)

✔

Deploy a trained host for the full evening

✔

Facilitate introductions and manage momentum in real-time

✔

Capture relationship signals throughout the evening

✔

Document every guest interaction with context

✔

Analyze which relationships advanced and why

✔

Prioritize follow-up by commercial importance

WHAT YOU GET

→

Pre-event strategy session (4-week preparation)

→

Relationship map (guests by priority and intent)

→

Room Plan document (seating, flow, timing, key moments)

→

One fully orchestrated evening at Amber Lounge

→

Guest-by-guest interaction log (documented in real-time)

→

Relationship progression analysis (who moved, who stalled)

→

Interaction map (conversation quality, momentum, flags)

→

Prioritised follow-up list with specific next actions

→

15–20 page Relationship Report (delivered within 5 days)

WHAT'S INCLUDED

Pre-Work (Weeks 1–2)

Strategy call to align on commercial objectives and priorities. Guest list review, we map each guest by relationship stage, intent, and value. Room Plan built from scratch: seating logic, flow design, timing, key moments. Host briefed on your guests, your goals, and what success looks like.

Relationship Report (Within 5 Days)

15–20 page post-event report. Guest-by-guest analysis of who advanced and why. Interaction map showing conversation quality and momentum. Prioritised follow-up list with specific recommended actions per guest. Delivered before the window closes.

The Evening (Race Weekend)

One curated Six at Amber Lounge - Monaco, Singapore, or Abu Dhabi. Trained host present throughout. Executing Real-time orchestration: introductions managed, momentum tracked, signals captured. Every guest interaction documented with context. Nothing left to memory.

Next Steps

After the Diagnostic, you've seen trained orchestration on your actual guests. Most sponsors move to Race Week - they saw it works and want to scale. Some try internally first, now knowing exactly what "good" requires. You decide with full information.

Next Step

Option 1: Move to Race Week planning
Option 2: Try internally first
Option 3: Go hybrid (Amber handles major races, internal handles others)

PHASE 3

SCALE
(RACE WEEKS)

Price

US$365,000

Duration

Per Race

Full orchestration deployed at any F1 race worldwide. Per Race or Full Season plan available.

FOR CFO

One mismanaged moment may cost $5 - $15M in missed relationships. This ensures strategic accountability at scale.

FOR CMO

Documented relationship progression across your entire season. Board-ready proof your program works.

WHAT IT DOES

✔

Align hospitality to season-level commercial objectives

✔

Design guest composition per race / per season

✔

Build a Room Plan for each race (seating, flow, timing)

✔

Train and brief 8 hosts on your guests and objectives

✔

Orchestrate 8 Sixes (48 guests) across Friday–Sunday

✔

Manage CEO and leadership time in real-time

✔

Facilitate strategic introductions across all Sixes

✔

Capture relationship signals for every guest, every evening

✔

Debrief leadership nightly with relationship intelligence

✔

Document and analyse outcomes within 5 business days

✔

Prioritise follow-up by commercial urgency and opportunity

✔

Track relationship progression across all 3 races

WHAT YOU GET

→

Season strategy document (objectives, guest design, KPIs)

→

Guest relationship maps (all guests, per race / season)

→

3 x In-Event Activity Design (around key objectives)

→

8 trained hosts (briefed on your guests and goals)

→

48 guests orchestrated across 8 Sixes per race

→

Nightly leadership debrief (relationship intelligence)

→

3 x Relationship Reports (10-15 pages each, within 5 days)

→

Cross-race relationship progression tracker (all 3 races)

→

Commercial signals report (opportunities identified per race)

→

Prioritised follow-up list (specific actions per guest)

→

90-minute executive debrief (end of season)

→

30-day post-season follow-up support

WHAT'S INCLUDED

Pre-Season (Weeks 1–10)

Season strategy session to align hospitality with commercial objectives. Guest composition design across all 3 races - who goes where and why. Three Room Plans built: seating logic, flow, timing, key introduction moments. Eight hosts trained and briefed on your guests, priorities, and goals before race one.

Post-Race Reports (Within 5 Days)

10-15 page Relationship Report per race. Guest-by-guest analysis, interaction mapping, commercial signals identified, and prioritized follow-up actions. Cross-race progression tracker updated after each race - so you see how relationships are moving across the full season, not just in isolation.

During Each Race (Friday–Sunday)

Eight trained hosts deployed across 8 Sixes (48 guests per race). Real-time orchestration: introductions managed, momentum tracked, signals captured across all rooms. CEO and leadership time actively managed. Every evening closes with a leadership debrief - relationship intelligence delivered same night.

End of Season

90-minute executive debrief with your leadership team. Season synthesis: which relationships moved, which didn't, what the programme actually produced. 30-day follow-up support. Board-ready documentation your CFO and CMO can present with confidence. Foundation for year two.

Next Step

Year 2 options: Renew (same races, compounding relationships)
Expand (add secondary races)
Add annual program (ongoing relationship management)

OPTIONAL ADD-ONS

What's extra, and what's not.

Everything above is already included. These options are only for additional support if needed. No matter which tier you choose, the full Amber Hosting System is built into the experience.

INCLUDED (ALL TIERS)

Before the Experience
We design the journey with your team. Guest strategy. Relationship mapping. Host briefing. Everything is planned so the room produces outcomes, not just moments.

During the Experience
Your host orchestrates the experience in real time. Guiding conversations. Creating connections. Capturing what matters - who connected, what momentum developed, what should happen next.

After the Experience
Relationship Report within five business days. What mattered. Who should reconnect. What to do next. The proof your hospitality investment produced results.

COORDINATION FEES (WHERE APPLICABLE)

Where required, we can coordinate premium access and supporting experience elements through our global network, including paddock passes, concert suites, yachts, Amber Lounge access, private venues, specialist talent, hospitality staffing, curated tastings, and other high-demand environments or services.

A 15% Access Coordination Fee applies to externally arranged elements.

Example:
Paddock passes (10 @ $2,000) = $20,000
Your coordination fee (15%) = $2,500
You pay: $22,500

TRAVEL & LOGISTICS (OPTIONAL)

For international events, travel costs for our team, including flights, hotels, and ground transport, are billed separately at cost.

Flights = Actual cost
Hotels = Actual cost
Ground transport = Actual cost

WHAT ACTUALLY CHANGES

How pricing connects to impact

Every tier is designed to deliver a meaningful experience. As relationship stakes and program complexity increase, Amber becomes more deeply involved before, during, and after the event.

Higher tiers include greater strategic planning, live guest management, relationship tracking, and long-term follow-through designed to extend value beyond the event itself.

FREQUENTLY ASKED QUESTIONS

Common Questions About Pricing

Every program is tailored around the relationship stakes, operational complexity, and level of strategic involvement required before, during, and after the event.

Have more Questions?

Let’s Design this Intentionally

The first conversation focuses on your guests, commercial objectives, and where relationship opportunities are currently being lost. From there, we’ll recommend the right level of involvement for your program.

BOOK A STRATEGY CALL

PROGRAMS & PRICING

Transparent pricing. No surprises.

CORPORATE HOSPITALITY

Three Phases. Every Room Works.

PHASE 1

ASSESS (THE ROOM AUDIT)

FOR CFO

Price

Duration

FOR CMO

WHAT IT DOES

WHAT YOU GET

F1 SPONSOR PROGRAM

Three Phases. Complete Protection.

PHASE 1

ASSESS (GOVERNANCE)

Price

Duration

FOR CFO

FOR CMO

WHAT IT DOES

WHAT YOU GET

WHAT'S INCLUDED

Pre-Work (Weeks 1–2)

Deliverable (Weeks 7–8)

Analysis (Weeks 3–6)

Next Steps

Pre-Work (Weeks 1–2)

Relationship Report (Within 5 Days)

The Evening (Race Weekend)

Next Steps

Pre-Season (Weeks 1–10)

Post-Race Reports (Within 5 Days)

During Each Race (Friday–Sunday)

End of Season

OPTIONAL ADD-ONS

What's extra, and what's not.

INCLUDED (ALL TIERS)

COORDINATION FEES (WHERE APPLICABLE)

TRAVEL & LOGISTICS (OPTIONAL)

WHAT ACTUALLY CHANGES

How pricing connects to impact

FREQUENTLY ASKED QUESTIONS

Common Questions About Pricing

Why is this priced the way it is?

We already pay for hospitality. Why invest more?

What's not included in the pricing? Are there hidden costs?

What if we want to scale our engagement up or down?

When should we start? Can we do this mid-season?

How is this structured to reduce risk?

Let’s Design this Intentionally

Transparent pricing.
No surprises.

Three Phases.
Every Room Works.

ASSESS
(THE ROOM AUDIT)

ASSESS
(GOVERNANCE)