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RACE WEEK
HOSPITALITY
A DEDICATED SERVICE BUILT FOR SPONSORS AND BRANDS.
BUILT FOR SPONSORS
BUILT ON EXPERIENCE
We help F1 Sponsors and Brands organize race-week hospitality when access is limited and expectations are high, ensuring every guest is hosted with clarity and intent.
Amber 360 is built on over 20 years of VIP hospitality heritage through Amber Lounge, combined with our global experience delivering high-level VIP experiences worldwide.
THE REALITY
SPONSORS FACE
01
LIMITED ACCESS
Paddock passes are limited, expensive and deciding who gets access is rarely straightforward.
02
HIGH EXPECTATIONS
Clients, partners, executives, and regions all expect a premium experience.
03
OPERATIONAL STRAIN
Internal teams are stretched. Every race becomes reactive.
04
REPUTATIONAL RISK
A poorly hosted guest reflects badly on the sponsor, not the event.
Amber 360 brings order to race-week hosting, so nothing feels rushed or overlooked.
WHAT AMBER
DELIVERS
Amber 360 handles race-week hospitality for Sponsors - so you can host more VIPs, with less hassle.
We manage who goes where, when, and why. Paddock access stays exclusive. Everyone else enjoys premium, race-connected environments we design and deliver.
One partner. End-to-end.
No chaos.
VIP HOSPITALITY
STRATEGY
We design a clear hosting structure aligned to your sponsorship objectives, guest mix, and race-week priorities.
BESPOKE HOSTING ENVIRONMENTS
We create premium, brand-aligned venues that feel intentional, exclusive, and fully connected to the race-week experience.
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END-TO-END
DELIVERY
We manage planning, logistics, guest flow, and on-ground execution, ensuring a seamless experience from start to finish.
NO LONGER
OPTIONAL
If you are hosting more guests than your access allows, if race weeks feel chaotic, or if internal scrutiny keeps increasing, this is no longer a nice-to-have.
Amber 360 turns limited access into a controlled solution.
WHY SPONSORS
TRUST AMBER
Amber has delivered VIP race hospitality for over 20 years.
We understand sponsor expectations, guest behavior, and the pressures marketing and sponsorship teams face every season.
Amber 360 is our dedicated service for operating sponsor hospitality, built on the same expertise behind Amber Lounge and our global VIP experiences.
We make race-week hosting work the way sponsorship teams need it to.
CONTACT
NEED SUPORT
FOR RACE-WEEK?
If you’re hosting clients or partners around race weekends, let us help you structure it properly.