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RACE WEEK
HOSPITALITY
BUILT FOR SPONRORS TO RUN RACEWEEK PROPERLY
BUILT FOR SPONSORS
BUILT ON EXPERIENCE
Race week is one of the few moments where your most important clients are available, engaged, and in the same city.
Most companies don’t use it properly.
We help team sponsors and brands plan and run race-week hospitality with structure and intent, so every guest is hosted properly when expectations are high.
THE REALITY
SPONSORS FACE
01
LIMITED ACCESS
Paddock passes are limited, expensive and deciding who gets access is rarely straightforward.
02
HIGH EXPECTATIONS
Clients, partners, executives, and regions all expect a premium experience.
03
OPERATIONAL STRAIN
Internal teams are stretched. Every race becomes reactive.
04
REPUTATIONAL RISK
A poorly hosted guest reflects badly on the sponsor, not the event.
Amber 360 makes sure race week isn’t just impressive, it actually drives the outcomes sponsors are there for.
WHAT AMBER
DELIVERS
Paddock access is limited, and not every guest needs to be there.
Amber 360 helps sponsors extend their race-week hospitality beyond the paddock, so more of your clients are hosted properly, not just a select few.
We design and run premium environments around the circuit, giving you more coverage, better control, and more efficient use of your budget.
One partner. End-to-end.
No chaos.
VIP HOSPITALITY
STRATEGY
We design a clear hosting structure aligned to your sponsorship objectives, guest mix, and race-week priorities.
BESPOKE HOSTING
ENVIRONMENTS
We create premium, brand-aligned venues that feel intentional, exclusive, and fully connected to the race-week experience.
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END-TO-END
DELIVERY
We manage planning, logistics, guest flow, and on-ground execution, ensuring a seamless experience from start to finish.
NO LONGER
OPTIONAL
If you are hosting more guests than your access allows, if race weeks feel chaotic, or if internal scrutiny keeps increasing, this is no longer a nice-to-have.
Amber 360 turns limited access into a controlled solution.
WHY SPONSORS
TRUST AMBER
Amber has delivered VIP race hospitality for over 20 years.
We understand sponsor expectations, guest behavior, and the pressures marketing and sponsorship teams face every season.
Amber 360 is our dedicated service for operating sponsor hospitality, built on the same expertise behind Amber Lounge and our global VIP experiences.
We make race-week hosting work the way sponsorship teams need it to.
CONTACT
NEED SUPPORT
FOR RACE-WEEK?
If you’re hosting clients or partners around race weekends, let us help you structure it properly.